Alex Jeffries
Tourism Development & Runner
Hi, I'm Alex Jeffries. I run Passport Creative, a tourism development consultancy based in Paris. I work with destinations and tour operators across the South Pacific, Asia, and Africa on projects ranging from market segmentation to national tourism policy development.
I'm interested in the kind of tourism that gets people to slow down and spend more time where they're going. My work focuses on market access for tour operators, destination branding, and sentiment analysis to help create more meaningful travel experiences.
When I'm not working on tourism projects, I'm usually running through Paris. I've completed the Paris Marathon three times and have the ambitious goal of eventually running every street in the city.
Movement Newsletter
Reflections written during journeys over an hour—thoughts on tourism, travel, and running.
Tourism Development
Current projects with destinations across the South Pacific, Asia, and Africa.
Running in Paris
Three Paris Marathons completed and the goal to run every street in the city.
Books
"Monstrous Me" (2017) and "The Carol of the Coin" (2021)—reflections on identity and value.