alex jeffries

Copy Notes

In an effort to not forget everything I’ve read about copywriting, I’ve been taking highlights and notes from the books I’ve learned the most from and compiling them into documents.

They are less actual reviews of the books than the kernels I’ve taken away from them. My only recommendation is the order I’ve put them in, and I’ll concede right here and now that it’s mostly subjective based on my experience and where I was in my own development.

Also, this no substitute for reading the books yourself and supporting the authors in your own way.

Still you may find it useful to review. I know I do.


Notes on Copywriting and Marketing Books That I’ve Enjoyed

Triggers by Joseph Sugarman
The Ultimate Sales Letter by Dan S. Kennedy
The Boron Letters by Gary Halbert & Bond Halbert