alex jeffries

Triggers

Published in copy notes. Tags: .

Overall Takeaway: As tempting as it was to put down all thirty of the triggers (that’s how informative and packed-to-the-gills with good stuff the book is), I exercised some restraint. Still, this book will remind you of some basics you already know, and put some names to faint ideas you’ve had, in a way that’s […]

The Ultimate Sales Letter

Published in copy notes. Tags: .

Overall Takeaway: A fundamental look at learning to design and write a sales letter, from the customer research, the letter’s presentation, and the revising and refining process. There’s a lot of good information here, presented in a way that helps writers take a critical look at the work they’re putting together before releasing it into […]

The Boron Letters

Published in copy notes. Tags: , , .

Overall Takeaway: A lively discussion on marketing and copywriting in the form of letters written from copywriting legend Gary Halbert to his son Bond Halbert, there is a lot to takeaway, and much of it is very easily understood because, well, they’re written by a master of sales letters and copywriting. Books I bought because […]

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